Pacifica Senior Living
Latest design work as of 2023
Pacifica Companies
November 2021 to present
The design work I have done at Pacifica Senior Living Companies spans across 96 communities. I have elevated the marketing collateral for each brand, nurturing brand differentiation and showcasing them with tri-folds, digital/print designs, campaigns, logos, establishing templates for future designs and fueling creative brainstorms to further grow the marketing and sales efforts.
Skills refined at Pacifica Companies:
Newspaper ad layout
Marketing collateral template designing
Communicating efficiently with communities, print production, ownership, and marketing team
Teaching graphic design and managing designer to assist my work
Brand creation for new building acquisitions and rebrands with new logo designs.
Beginning of year campaign
Using After Effects to create a simple GIF to post to social accounts. This campaign is meant to capture the families that start to notice a health decline of their older relatives. The GIF was shared digitally while the postcard was sent in the mail. Being front of mind on digital vs print to capture all audiences.
