CDA Work
Creative Digital Agency
October 2019 to March 2021
During my time at CDA, I had the oppurtunity to wear many different hats in the creative field. From creating digital ads, GIFS, kinetic typography to storyboarding and directing videographers. I took photos for ads that I layed out into published magazine and freeway billboards. Logos and brands were created, animated, layed out into ebooks, and used in social graphics.
Skills refined at CDA:
Organization
Outreach and planning photoshoots, video shoots
Photo and video directing from storyboards that i created
Learning to turn critiques into customer driven success
CDA Showreel
Using After Effects and Illustrator to put together this video. I took lead on this project by coming up with the storyboard, organization and head editing of the video, and maintained the CDA brand messaging throughout. My coworker and videographer in the company created the video section edits and added sound design. Using teamwork to make appropriate edits, this video is currently the teams main marketing device.
Vol 5 Ebook in Data Privacy Changes.
For this ebook I wanted to play with space and leading lines. I used a luscious forest green against stark white to create contrast and make the information inside the focal point.
Benicia Escape By The Bay Campaign
Creating an outdoor Covid-safe, day trip destination. Planning the tone of the campaign, coordinating photoshoots and taking the photography. Storyboarding for the videographer to create a video that matches the tone exactly. Using the still photos to create ads such as in magazines and on billboards.
Logos created within the company.
Inza Lab is a marketing focus on Generation Z within the company. Unbound is an entertainment focus that has branched off from the company. The Benicia logo was designed to promote the campaign “escape by the bay” During the COVID summer in 2020.